How to promote the whole wardrobe franchisee

2022-07-22
  • Detail

Customized, positioning and promotion. When the overall wardrobe community activities encounter multiple competing products, it is better to be a "big fish in the pond" than a "small fish in the river and sea". That is, we should transfer our energy to places that are easy to be ignored by others, to intentional families and individuals, and tailor every

(guide reading) to promote positioning. When the overall wardrobe community activities encounter multiple competing products, it is better to be a "big fish in the pond" than a "small fish in the river and sea". That is, we should transfer our energy to places easy to be ignored by others, to intentional families and individuals, and do the ideological work of each household thoroughly. While improving customer loyalty, it will also consolidate the company's position in the industry

the operation differences of different types of cells are also obvious. The details are as follows:

1 Subdividing the

unit residential area according to the nature of the residential area, the neighbors are very familiar with it, so the promotion activities in the old residential area can often be achieved through activities, word-of-mouth and so on; In the commercial community, the situation of "hearing the sound of chickens and dogs, old and dead do not communicate" is in the majority, and its breakthrough is to jointly promote with the property, such as convening experts to hold free "home decoration lectures", "Feng Shui forum" and so on

2. Subdivide according to the construction time

the residential areas that have existed for many years, and most of the buyers of China's top ten brands of wardrobe are secondary decoration. This requires a good service for a single user to achieve the role of a model. If you have great sales potential, you need to send an installation team to the community first to understand the various problems of the wardrobe materials of the residents in the community, and hold a sincere discussion service meeting, and then do product promotion; The newly built community has great consumption potential, and positioning and promotion can have an immediate effect. In the actual promotion, we should pay attention to the promotion to neighbors through the installation households, so that we can get twice the result with half the effort

3. Subdivide by consumption level

by looking at the various configurations of the community, such as parking brands, personnel wear, age levels, work and rest rules, we can clearly estimate the consumption potential, and positioning and promotion will be easy. Generally speaking, in the sports area of the community, residents' daily popular sports, such as volleyball and table tennis, should participate in and provide competition prizes in time, which can quickly shorten the distance with the community consumer groups

customized, positioning and promotion. When China's top ten overall wardrobe brand community activities encounter fierce competition from multiple competitors, it is better to be a "big fish in the pond" than a "small fish in the river and sea". That is, we should transfer our energy to places easy to be ignored by others, to intentional families and individuals, and do the ideological work of each household thoroughly. While improving customer loyalty, it will also consolidate the company's position in the industry

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