Zoomlion, the most popular Zhan Chunxin going out,

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Zhanchunxin: "going out" Zoomlion "going in"

zhanchunxin: "going out" Zoomlion "going in"

China Construction Machinery Information

Guide: on December 29, at the fourth China Economic foresight forum, zhanchunxin, chairman of Zoomlion, said that Zoomlion had explored five basic principles of cross-border M & A in practice, Let Zoomlion, which is going out, go in. As China's economy in the world

on December 29, at the "Fourth China Economic foresight forum", zhanchunxin, chairman of Zoomlion, said that the five basic principles of cross-border M & A explored by Zoomlion in practice made it very easy to loosen after the "going out" experiment, and Zoomlion also "went in"

with the continuous improvement of the strategic position of China's economy in the world, more and more Chinese enterprises are occupying the heights of internationalization strategy. The more obvious and intense this situation is, the more attention Chinese enterprises have received from the world. "In this case, we should go back and think about the three most basic questions: why should Chinese enterprises' go global '; can they' go global '; and what are the opportunities and challenges of' going global '." Zhan Chunxin said

why do Chinese enterprises "go global"? Zhan Chunxin believes that both the national interests and the enterprise's own development determine that Chinese enterprises must "go global"

the rise of a country is often supported by the rise of the real economy. To achieve more and more world-class enterprises and build a group of national companies that represent national interests and have the ability to control the global industry are the needs of China's rise today. However, in contrast to most Chinese enterprises, few enterprises can represent the Chinese industry

Zhan Chunxin said that a common phenomenon is that the domestic economy develops rapidly, and the market situation of the industry is good; The domestic economic development slows down, and the market situation of the industry is poor. The enterprise group limited to domestic competition has lost its own ability, and industrial overcapacity has become a curse. Therefore, "going out" is the need for Chinese enterprises to expand their development space

can Chinese enterprises "go global"? Zhan Chunxin believes that thanks to years of cultivation and support from the state, China has formed the soil for producing world-class enterprises, such as communication, aerospace, electric power, rail transit, high-end equipment manufacturing, etc. Their development speed is amazing. Their development quality and technical level have also entered the world's advanced ranks. Quite a few enterprises have the ability to "go global". From the exploration in the 1970s and 1980s to the rapid development after the new century, the overseas market has become an important support for many Chinese enterprises

what are the opportunities and challenges for Chinese enterprises to "go global"? Zhan Chunxin believes that for Chinese enterprises, the difficulty of internationalization lies in the differences between Chinese and foreign enterprise cultures; The difficulty lies in the understanding of foreign cultural environment; The difficulty lies in the breakthrough of trade barriers; The difficulty lies in the absence of international talents; The difficulty is that quite a few Chinese enterprises are still doing international things with Chinese thinking. These challenges have caused Chinese enterprises to "go global", especially in overseas mergers and acquisitions. Quite a number of Chinese enterprises have "gone out", but they have not "gone in"

nevertheless, the opportunities for Chinese enterprises outweigh the challenges. Zhan Chunxin said that since 2008, the aftershocks of the global financial crisis have not been solved, the European debt crisis continues to ferment, and the world economy is still in a difficult trough, which is a golden window for Chinese enterprises to "go global"

Zhan Chunxin introduced that Zoomlion is an enterprise focusing on R & D and manufacturing of engineering machinery and equipment, with an annual sales revenue of nearly 100billion yuan. Before the financial crisis in 2008, Zoomlion acquired the company that was the third largest concrete machinery manufacturer in the world at that time, Italy and France, which was likely to bring a substantial drop in capital, and successfully integrated it. At present, western France has come out of the trough. The profit in the first three quarters of this year is three times that of 2007 before the financial crisis. Based on its own thinking and practice, Zoomlion has summed up five basic principles for cross-border M & A: inclusiveness, sharing,, rules and dancing together

tolerance is to achieve cultural integration with respect, understanding and active adaptation. There are great differences between Chinese and Western cultures, which has become a major obstacle in the integration of international mergers and acquisitions. What is most needed to remove obstacles is tolerance. If you want to get others' understanding, you should first understand others; If you want to reach a consensus, you should first think in a different position. Only by jumping out of the inherent thinking and embracing others, can we integrate the differences between eastern and Western cultures

sharing means sharing achievements and risks to build a community of interests. Internationalization is not economic colonization or conquest, but the establishment of a community of interests under a common vision to achieve common development. An effective method is to provide equity incentives to the management team after the merger and acquisition of enterprises, so as to bind the interests and unite the people at the same time

is to win local respect with responsible behavior. The basic qualities that Chinese enterprises "going out" should possess are: being responsible for their employees, being responsible for the future of the enterprise, being a good corporate citizen, especially taking seriously their employees and financial resources. Only when the enterprise is responsible for its employees can the employees be responsible for the enterprise. Only responsible employees can achieve a respected enterprise

rules are the contractual spirit of modern market economy. Only when rules are established, recognized and observed can there be rules for management, rules for work and standards for evaluation. The rules are rigid and the bottom line cannot be broken. To respect and obey the rules, we need to make three rules from the beginning. For the merged enterprises, they should be incorporated into the same management system, form a unified management context from the same standard, treat problems equally, trust and do not let go. Those who do not adapt to the development of enterprises, are not conducive to resource integration, and do not follow the rules must be replaced. This is the rule

to dance together is to determine the role, the process and the position. Dancing together is not only the integration behavior after the acquisition, but also the continuous operation behavior. Only by dancing together can we achieve the unity of strategy, the integration of management, the coordination of technology, the sharing of market channels and the harmony of culture

"these five basic principles have enabled Zoomlion, which is" going global ", to" go global ". Zhangjiakou plans to build a new material science and Technology Park, Chongqing plans to build the largest industrial base of new plastic materials in the southwest, and Shaoguan, Guangdong starts to build a rare earth Characteristic Industrial Park, even though the global economy is in a downturn." Zhan Chunxin said that the five basic principles of cross-border M & A originated from the practice of Zoomlion and contributed to the success of M & A integration practice. Zoomlion firmly believes that cross-border M & A, adhering to the five basic principles of inclusiveness, sharing,, rules and dancing, can better integrate into the global mainstream industrial ecology and become a world-class enterprise

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